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“RebelsMarket is a social ecommerce platform (for sellers & buyers) that provides customers (Rebels) with access to anti-mainstream, alternative lifestyle ideas & products that don’t suck.” It is the ultimate online destination for global street style, urban essentials, authentic athletic apparel, hip-hop inspired, custom street fashion and much more. The purpose was to create an identity that was eye catching and edgy with an organic feel. Using hand drawn elements I was able to create a logo, social icon and color package that appeals to the target audience.