I have been the Lead Graphic Designer and Operations Manager for The Ave Venice since we opened April 7th 2010. What makes The Ave different from any other shoe store, is that you have the ability to get any image or idea on a pair of Converse or Vans. The possibilities are completely endless, giving customers the option to customize Chuck Taylors or Vans in any manner they can possibly conceive. Every custom designed pair of Converse or Vans we make is one-of-a-kind and will never be reproduced.

As the store Designer I have created 1000′s of t-shirt and shoe designs for customers as they wait. For a month solid prior to opening, the owner of the store and I designed 100′s of tee shirt and shoe designs for the store catalogs. In addition to the available designs I had to create the logos, branding of the store, web design for the various networks, etc. Since we are the only store in the world doing this, I have been responsible for developing the computerized templates for all of our printable garments in every size variant, as well as creating and refining the printing process, structuring the file organization, and work flow within the store. Additionally as the store manager I have been responsible for everything from store operations, to managing inventory, production scheduling, employee management, payroll, customer service and store opening & closing responsibilities. At The Ave Venice we strive for perfection, constant creation, and 100% customer satisfaction www.theavevenice.com

Our work has been featured on hundreds of websites, most notably:

thrillist.com - Los Angeles Thrillist store review.

xxlmag.com - Article on our collaboration with The X Label brand, a tribute to GURU of Gang Starr.

thesource.com - Article on our collaboration with Curren$y for his album Pilot Talk.

rollingstone.com - Write up about a custom shoe we made for an old school Beastie Boys photographer.

mtv.com - MTV Style write up on Stephanie Pratt’s The Hills custom Converse.

wsj.com - The Wall Street Journal’s Speakeasy article about Stephanie Pratt’s The Hills custom Converse.

Since opening in 2010 we have collaborated and designed custom tees and shoes for a number of music artists such as: Cypress Hill, B-Real & Sen Dog, Goldie Loc, Curren$y, DJ Premier & Gang Starr, Yelawolf, KRS-ONE, Nas, Ski Beatz, The Living Legends, Psycho Realm, DJ Skee, Kenny Chesney, Rodney O, and Slightly Stoopid.